Beijing, 7th December, 2020 (BISTU)— According to the list of social practice projects of excellence, an event organized by Education Committee of CCP Beijing Municipality Committee, BISTU’s two projects in faculty section and three projects in student section are granted the honor of excellence.
With full support from all schools of the University and united-strengths of all team member, the five teams conduct thorough surveys on situations and changes of the nation, market, and communities and have produced relatively high-level reports which are of great help with socioeconomic development of Beijing.
The event is initialized in 2018, aiming at serving the goal of building Beijing as “four centers”, and is organized by Education Committee of CCP Beijing Municipality Committee and relating municipal commissions. The University has provided strong support with young faculties and students in attending the event so that they would bring their academic strengths into full play in serving development of Beijing.
The following are details about the five projects.
1 Survey on Application Prospect of New Internet Technology in Media Convergence
Team led by Zhong Mingyang
Zhong Mingyang and team members hold that great changes have been brought to patterns of public opinion, media patterns, and means of media communication as new internet technology gradually is integrated in media. It is then a big challenge how to facilitate development of media integration so that the mainstream media would be more powerful in communication, play a more influential guiding role, and have greater influence and higher public credibility. Then political and cultural safety would be constructed in the field of media and communication.
Via methods such as literature review, case study, and interview, the team has explored data and cases collected from Weibo, Wechat, and apps for video clips. Based on analysis of status quo, features, existing problems, and application prospect, the team has produced policy suggestions of pertinence.
Seminar with experts in big data
Exchange and communication in big data with experts
Visiting Zhongguancun to learn about the progress of internet of thins, big data, and artificial intelligence
Attending academic symposiums to exchange ideas with experts
Some analytical charts and figures in the report
2 Inheritance of Volunteer Culture Under the Context of Summer and Winter Olympics
Team headed by Tian Lina
Adopting the methodology of interview and visit-based investigation, the team has conducted survey on status quo and future development of volunteer culture in Beijing to offer some insight into inheritance and development of volunteer culture under the context of summer and winter Olympics.
The team has visited Chaoyang District, Haidian District, and Mentougou District and interviewed volunteers of excellence to learn about their contributions to enriching volunteer culture of Beijing. Their volunteer spirit “dedication, friendship, mutual help and progress” again has been highlighted.
The team has also visit institutions such as Organizing Committee of Beijing Winter Olympics and Steering Center of Volunteer Service in Beijing to conduct in-depth investigation on inheritance and development of volunteer culture in Beijing under the context of summer and winter Olympics.
The team has gained a lot in both theoretical and practical sense. They come to realize that volunteer service needs more people and that inheritance and development of volunteer culture requests group effort of more people. They all agree that young people of the New Era shall be active in volunteer service and in participating in social governance so as to better serve construction of Beijing as “four centers”.
3 Analysis of B&B Development in Rural Areas of Beijing
Team headed by Huang Shanshan
The natural, unsophisticated rural life is becoming more and more popular as people aspire to better life. Bed and Breakfast (B&B) in rural areas as a new appearance rises quickly in all parts of China.
Huang Shanshan and her team members explores the phenomenon that B&B in Beijing becomes increasingly popular with tourists. Targeting at B&Bs in suburbs of Beijing, they conduct in-depth analysis of development and models of B&Bs in Beijing.
Fig. 1 Literature review and data collection & analysis
Adopting the methods of literature review, data collection, group discussion, and field research, the team analyzes models and development of B&Bs in Beijing. They have successfully identified problems with B&Bs such as to-be-perfected mechanisms, simplistic marketing tools, lack of professionals, and homogenization issues.
Fig. 2 Group discussion and field survey
Based on analysis of existing problems, the team has proposed four solutions, i.e., perfecting regulatory and supervising system, innovating operation models, enhancing service, and building featured products. It provides useful reference for improving quality of B&Bs, extending industry chain in this regard, and facilitating adjustment of economic structure of rural areas of Beijing.
4 Overseas Chinese Students in Promoting Chinese Food “Going global”: Roles, Problems, and Suggestions.
Team headed by Ren Xuyang
As a form of representation of Chinse culture, Chinese food have shown unique features of Chinese culture in a number of aspects.
The team investigates issues regarding eating custom and food preference of students from various countries and regions and learns about the frequency of their access to Chinese food and popularity of Chinese food in other parts of the world than China. Then they analyze the data collected and raise useful suggestions.
In addition to online questionnaire, the team members also visit Japan and Vietnam during summer holiday to collect field data for the research. They have chosen Osaka, Kyoto, Uji and Nara of Japan an Hanoi of Vietnam as their destinations.
The team, based on research findings, proposes measures for studying-abroad students to play an effective role in Chinese food going global: firstly, attention shall be paid to overseas Chinese students who are capable of disseminating Chinese culture. Secondly, diversified pathways shall be applied to enhance overseas Chinese students’ understanding of food culture. And thirdly, the role of overseas Chinese students in promoting Chinese food culture shall be brought into full play. Emphasis shall be laid on enhancing knowledge of food culture for overseas Chinese students who are suggested to actively introduce Chinese food and culture while exchanging and communicating with local people.
5 IP Development of Intangible Cultural Heritage along Central Axis of Beijing
Team head by Shao Yijin
The team hold that the central axis is the soul and spine of the old city of Beijing as well as precious intangible cultural heritage. However, current IP development of intangible cultural heritage along the central axis has failed to identify cultural symbols evoking empathy of modern people.
Based on pre-set itinerary, the team has:
In May, checked and reviewed literatures and essays on development of IP of intangible cultural heritage, regulatory issues, and laws in this regard.
In June, made questionnaire on cognition of people on intangible cultural heritage and cultural IP; and collected data to provide support for suggestions on IP development of intangible cultural heritage along the central axis.
In July, reviewed successful cases home and abroad on IP development of architecture and successful operations.
In August, obtained a full understanding of intangible cultural heritage along the central axis and select representative examples to conduct further exploration.
In September, made maps for on-the-spot investigation.
In October, conducted the field survey.
And in November, completed the report which raises suggestions on IP development of intangible cultural heritage along the central axis of Beijing.
The team argues that relating authorities shall promote IP development of intangible cultural resources in the form of music, video clips, film and TV programs, and advertisements. A gradual promotion of understanding of intangible cultural heritage shall be achieved among people. With regard to IP development mechanism, a similar pattern could be established following those of Hollywood and Laoshe Tea House, i.e., simultaneous promotion of media and entertainment in respect of film, TV, publication, music, video, game, theme park, food, and drama, etc.
With regard to legal issues in protection of intellectual property of intangible cultural heritage, the team also proposes that firstly legislation shall consider the conflicts between cultural values and resources values of intangible cultural heritage under the context of market competition. Secondly, relating authorities shall pay more attention to establishment of other regulations than current laws on intellectual protection. And thirdly, IP development procedure of intangible cultural heritage shall be simplified to encourage more people to explore the field of intangible cultural heritage to promote Chinese culture in intangible heritage.