Beijing, 8th March, 2017 (BISTU)--- Asia Brand Group (ABAS) expert committee delegation, led by Xu Xi’an, former Deputy Director-general of Xinhua News Agency, visit BISTU and talk with BISTU Chairman Wang Chuanliang, President Wang Yongsheng, Vice President Xu Baojie, and directors of General Administration Office, Academic Affairs Office, and School of Economics and Management.
In the seminar held on Xiaoying Campus, Wang Chuanliang warmly welcomes Xu Xi’an and ABAS expert committee members. He expresses that it is a real honor for BISTU to have honorable guests and emphasizes that global image of Chinese brand, in the process of China becoming an organic part of the international society, is upgrading from low quality and low added-value to that of high quality and high added-value. The strategy Made in China 2015 symbolizes that China is transiting from a global manufacturer to a major brand provider. It is a precious opportunity for all to discuss issues relating to brand construction so as to better contribute to the nation. Xu Baojie introduces basic information, development, feature of education and objectives of BISTU.
Secretary General Wang Jiangong of ABAS expert committee offers an introduction to Asia Brand Group and displays a promo. Dean Ge Xinquan of School of Economics and Management delivers a report on the School, thinking and exploration of brand major, disciplines, faculties, research platforms, and academic achievements.
Xu Xi’an and Wang Hui, Executive Chairman of ABAS expert committee, positively confirms BISTU’s achievements in the area of research, education, social service, etc., and produces valuable suggestions for syllabi of the major Brand. Consensus is reached in respect of cooperation in relating fields.
Asia Brand Group was established in 2006 in Hong Kong and it is the first service provider in Asia for brand value systematization. It has established Asia Brand Research Institute, ABAS Appraisal Expert Committee, etc., and has its own patents in technology and brands. It has also establishes the world first brand trade place “Asia Brand Trade Center” with Haier Group.